An exciting new website has launched to help the nation to be healthier, naturally.

The new website,, is an extensive resource full of information where you can learn more about natural health management, including access to experts to help you tap into a more natural approach to wellbeing.

Furthermore, you can also locate your nearest health shop by using the website’s local search tool so you can easily and quickly locate the advice you need at your local store.

HealthyDoesIt is a new initiative to encourage Brits to access the expertise and high-quality natural products available from their local high street health store. It has been developed by the Health Food Manufacturers’ Association (HFMA), in collaboration with the National Association of Health Stores (NAHS) and the Health Food Institute (HFI).

John Frisby, Chairman of the HFI, commented: “We fully support HealthyDoesIt and are thrilled to be in partnership with them. Our health store heritage is a long one, and our vision and values remain the same today. It’s time to bring this message online in a consistent and celebratory way, making the most of the nation’s renewed interest in health and wellbeing.”

The website launch comes as it was revealed we are paying more attention to our health; sales of natural health foods, vitamins and supplements rose by 17.3 per cent over the lockdown period as the nation began to recognise the value of investing in their health naturally, specifically driven by the threat of Covid-19.





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