The Kind Bag gives something back, having been transformed from plastic bottles into shopping totes.

Specially developed to reduce single-use plastic, Kind Bag recycles six plastic bottles to create one of its eco-friendly shopping bags. And it’s currently the only reusable bag on the market to use 100 per cent RPET (recycled polyethylene trephthalate).

Kind Bag’s launch collection features 12 contemporary designs, perfect for supermarket shopping, trips to the gym and even to take on holiday. Each bag is crafted using a process that transforms used plastic bottles into a practical, durable fabric called RPET, and is 100 per cent recycled, reusable and can even be recycled again.

Kind Bags incorporate super-strong stitching and a wider bottom that can fit the content of three regular plastic bags (holding up to 20kg), while wide straps ensure they won’t dig into the palm of your hands like conventional plastic bag and allow you to comfortably distribute your shopping weight.

Kind Bag is looking to recycle over two million bottles in its first year of trading and has teamed up with the charity, Against Breast Cancer, donating 25p for every Boobs bag sold to go towards funding pioneering research into new treatments.