Natural, sustainable and with 100 per cent biodegradable fibre, Smalls is a children’s fashion brand with an ethical message.

Since its launch, Smalls has been faithful to its mission to create a collection of merino next-to-skin layers for kids, designed with thought and conscience. Designed with quality and ‘slow fashion’ at its heart (buying less and choosing well), Smalls creates gender-neutral merino layers that have genuine longevity and traceable provenance.

Smalls only uses 100 per cent superfine merino sourced from ‘happy sheep’ in New Zealand and Australia. There are lots of different types and qualities of merino wool, but they will only use the very best, fully traceable, ZQ Merino.

ZQ is an ethical Merino wool programme, which ensures THE FIVE FREEDOMS for sheep are upheld to ensure they are always very ‘happy sheep’. By choosing ZQ Merino products, consumers can be confident that the sheep producing the wool are well treated, well-fed, and live natural and healthy lives. By using ZQ wool, it means that Smalls is traceable right back to the flock.