New research has revealed a disconnect between the evidence around vitamin D and Brits’ understanding of the essential nutrient.

A new survey of over 1,000 Brits from the Health and Food Supplements Information Service (HSIS) found that despite the advice from experts, only 26 per cent took a daily vitamin D supplement – even though 70 per cent said they know what vitamin D does. This confusion could go some way to explaining the continually lower than required vitamin D levels among the British population.

Known as the sunshine vitamin, due to sun exposure being the primary way the body can access vitamin D, it’s perhaps unsurprising that levels in the UK remain low for many – thanks, at least in part, to the Great British weather.

Dietitian, Dr Carrie Ruxton, from HSIS, commented: “Only 26 per cent of those surveyed said they take a daily vitamin D supplement. Considering how hard it is to get enough vitamin D from sunlight and food, especially in the UK, and the latest research confirming its key health-promoting properties, it’s surprising – and problematic – that only a quarter of us take a vitamin D supplement. With growing evidence linking vitamin D to immunity, bone health and mood regulation, we need to continue to encourage people to view supplementation as a core part of their everyday health routines.”

Dr Pam Mason, HSIS Nutrition Researcher, added: “As many as 59 per cent of those surveyed may think they get enough vitamin D in their diet, but the official data still gives us cause for concern. Vitamin D status has dropped since 2008. Overall, one in five Brits is deficient, with a much more serious nutrient gap in some groups. Despite advice from the UK’s Scientific Advisory Committee on Nutrition to take supplementary vitamin D, two in five (39 per cent) girls and 15 per cent of boys aged 11 to 18 are deficient. In working-age adults, 19 per cent of women and 16 per cent of men are deficient and 13 per cent of over-65s also fall short of the level needed to maintain good health. The National Diet and Nutrition Survey (NDNS) shows that across the population, a significant proportion of adults and children have blood levels below the recommended threshold, particularly in winter months. This makes vitamin D supplementation and mindful dietary choices especially important for self-care.”

So, how can you ensure your vitamin D levels are maintained this winter?

Dr Ruxton recommended: “Take a daily multivitamin and multimineral supplement: always follow the government’s recommendation to take a 10mcg daily vitamin D supplement – especially during autumn and winter. Incorporate vitamin D-rich foods: include oily fish, eggs, and vitamin D fortified cereals and dairy alternatives in your diet. Get safe sun exposure – 15-20 minutes of sunlight on the skin in spring and summer is a good way to boost your body’s vitamin D production. Pair vitamin D intake with regular movement – especially outside – and ensure balanced nutrition and quality sleep.”