One of the UK’s leading independent health store is doing its bit to give back to its local community.

When shopping in Wild Oats, which is situated in Bristol, customers will be encouraged to pay for an extra item in their basket through its Buy 2 Take 1 initiative, in which you pay for an extra item in you basket when you do their shopping in-store. Wild Oats then donates all the products bought to a local charity on the customer’s behalf.

All you need to do is when you’re at the till, let a Wild Oats team member know you’re happy to pay for another item in your basket, you will then be charged for the item, then it will be donated to a local charity. Initially, the team thought of just food and drink, such as coffee, tea, tinned food, pasta, but then realised how a donation of something like moisturiser or even baby nappies could make a difference to someone.

Commenting on the initiative, Mike Abrahams, founder of Wild Oats, said: “At Wild Oats, we have always been committed to helping our local community and it is fitting that as we approach our 40th year, we are introducing our ‘Buy 2 take 1’ initiative.

This is designed so that our loyal base of customers can double up their shopping and we will donate the extra items on their behalf to one of our chosen charities, allowing everyone access to great quality, ethical and sustainable products which will help both the mind and body and creating a healthy you inside and out.”