New research has found that immune support is the most common reason we buy healthy lifestyle products.
The survey from Wellmune, a beta glucan ingredient designed for natural immune support, asked consumers to select five options from a list of 13 health areas and rank them in order of importance. Nearly two thirds (63 per cent) chose immune system support, ahead of healthy bones and joints, good digestive health, improve energy levels and heart health support.
One in five (19.5 per cent) listed immune system support as their number one reason for purchasing healthy lifestyle products, ahead of healthy bones and joints, heart health, digestive health and energy levels.
The research also revealed that, globally, 70 per cent of people believe breakfast is the best time for consuming products with immune health benefits. Yogurt and yogurt-based drinks, followed by fruit and vegetable juices, were the categories where there was the greatest interest in immune health benefits. When asked specifically about Wellmune, 55 per cent of consumers worldwide correctly identified its immune health benefits.