A new Essential Vegan Multivitamin launched by ethical supplement company Viridian Nutrition aims to close the nutritional gap in plant-based diets.
Veganism is rapidly growing and becoming more accepted in the UK – the number of vegans in Great Britain quadrupled between 2014 and 2019. Figures show in 2014 there were 150,000 (or 0.25% of the population), whilst in 2019 the numbers soared to 600,000 (1.16% of the population).*
Eating rich and varied plant-based foods is key, however, those following a non-animal sourced diet may benefit from additional nutritional support to avoid missing out on essential nutrients.
Made with vegans, vegetarians and flexitarians in mind, Viridian’s Essential Vegan Multi contains 27 essential vitamins and minerals, all from animal-free sources to provide the nutritional boost for a balanced plant-based diet.
In particular, Essential Vegan Multi includes high therapeutic levels of Vitamin B12 and iron to support normal energy levels and brain function, vegan-friendly Vitamins K2 and D3 for bone strength, and choline for healthy liver function. The formulation also contains Biotin which contributes to healthy skin, hair and nails.
Viridian Nutrition’s Director of Nutrition Aimee Benbow, said: “With growing popularity in those consuming a 100% plant-based diet, Viridian Nutrition has developed a multivitamin and mineral food supplement which provides a range of specific nutrients which are frequently reduced in those following a vegan diet.”
“A strict vegan diet often requires supplementation with Vitamin B12, Iron, Choline, Biotin and Iodine which are all found at therapeutic levels in Viridian’s new Essential Vegan Multi. B vitamins and iron play an important role in energy production, therefore diets which are low or deficient in these nutrients often lead to fatigue and tiredness.”
“Viridian’s Essential Vegan Multi is formulated to provide optimum utilisation by the body and developed in a pure wholefood base of spirulina, alfalfa and bilberry. The Essential Vegan Multi is an easy one-a day complete multivitamin and mineral formula in a vegan capsule. It is formulated to provide 100% active, quality ingredients and is approved by the Vegan Society and certified palm oil free.”
Essential Vegan Multi is available as 7, 30 and 90 capsules, priced from £5.20. Find Viridian Nutrition at your specialist health food store: findahealthstore.com
*Source: Ipsos Mori surveys, commissioned by The Vegan Society, 2016 and 2019, and The Food & You surveys, organised by the Food Standards Agency (FSA) and the National Centre for Social Science Research (Natcen).
